Case
Studies
bet365 x Basketball Forever
Looking to establish a foothold the growing Australian NBA wagering market, global powerhouse bet365 engaged Basketball Forever to organically integrate their brand via tailored video and other bespoke content series across the 2025/26 season. Up to the end of the regular season alone, bet365 branded content generated more than 42 million global impressions, including 11 million alone through ownership of the BF Podcast asset which delivered a platform to incorporate NBA wagering chat in a natural environment.
Rivalry x Basketball Forever
Ahead of the 2024 NBA Playoffs, Rivalry engaged BF to develop culturally relevant content for the brand at every step of the postseason through animated shorts, nostalgic design and short-form spots geared for digital channels. The result was the 19th best-performing campaign out of around 5,500 major brands engaging with sports globally across June-July, while within the betting segment the campaign ranked #1 in engagement among branded content on Meta platforms, driving almost 230,000 actions.
Linemate x Forever Network
Sports betting research provider, Linemate, was new to market and looking to drive brand awareness across wagering audiences in multiple geographic markets and in multiple sports including Basketball, NFL, Soccer, Baseball and more. The combination of a natural demographic alignment amongst Basketball Forever followers and wagering fans, coupled with engaging organic content across BF channels led to Linemate generating greater than anticipated response and conversion rates, and resulted in an extension across other verticals in the Forever Network sports landscape.
888 Casino x Basketball Forever
Targeting Basketball Forever's Canadian audience with some of the most engaging content series we have created. Seamless inclusion of casino and gaming themes including such as poker, blackjack, roulette and Plinko delivered brand integration of the highest calibre.
Rithmm x Forever Network
Forever Network helped Rithmm launch into the competitive marketplace of sports betting analytics by providing fan bases across multiple sports that were highly receptive to wagering related content, including our two flagship verticals in Basketball Forever and Football Forever. A combined strategy of aligning Rithmm with the most engaging general BF & FN content alongside a selection of custom content series', brand cut-through was second to none amongst an audience directly aligned their business needs.
Sportsbet.io x Basketball Forever
Sportsbet.io was looking to engage the basketball community in a number of strategic business markets including Philippines, Brazil, Mexico, Turkey and more. BF's access to highly engaged fans in these markets lead to a collaborative process which developed multiple content series that seamlessly integrated wagering into the basketball culture.
BET99 x Basketball Forever
BET99 utilised Basketball Forever's North American reach to target Canadian supporters during the 2024 Olympic period, with a campaign using bespoke Canada focused content including on-the-ground video pieces.
A reach of 478 million. 65+ countries. 10 verticals. If you want to be part of the conversation, let's talk.